Whether your business has just opened or you have been around for years, effective signage can be one of the most important investments you make. According to a recent survey, 76% of Americans said they would enter a store or business that they had never visited before simply because of attractive signage. This is especially true for business storefronts and other outdoor advertising, which can reach more potential customers than many other types of marketing.
One of the most popular types of marketing materials used today is vinyl, a flexible plastic that can be printed on to create a wide variety of signs and graphics. It is a great material for advertising because it can be customized to fit your particular needs and aesthetics, unlike other types of printing, which require specialized equipment and skilled technicians to get the job done right. You can find a vinyl printer online or visit your local print shop to see what they have to offer.
Adhesive vinyl banners can be used on just about any surface, which makes them extremely versatile. They can be placed in windows and on doors, displayed at sales expos, or even hung near the road to draw attention to your business. They can also be put on tables, floors or other areas of your location to showcase special products and services or give directions to visitors in your space.
Another advantage of using these versatile marketing tools is that they can be changed to match the season, which gives your company a way to stay relevant and current in the minds of your customers. Creating banners that highlight discount schemes and offers for different seasons is an excellent way to draw attention and increase your customer base.
A vinyl banner can also be used to announce the introduction of a new product or service, which is an excellent way to encourage repeat business and build brand loyalty. We are very visual creatures and respond well to ad campaigns that highlight our favorite products, brands and deals in an appealing way. It can be the difference between a regular commuter who passes your location every day, and a new customer that stops in after seeing your eye-catching display.
Adding an appealing graphic to your vinyl banner is the best way to increase your chances of conversions and attract potential customers to your business. Use colors that are attractive and vibrant, as these will be the most visible and catch people’s attention. It is also a good idea to choose a durable vinyl material when ordering your banner, so it will stand up to weather conditions and other elements. If you will be displaying the banner outdoors, consider opting for a white matte vinyl with UV-resistant inks to protect it from sun damage. You may also want to consider having grommets and hems added to your banner for increased durability and strength. If you’re ready to use vinyl to create a custom-designed sign for your business, contact your local Fresno sign studio today. Surely they can help you come up with a design that’s not only eye-catching, but also functional.